FACEBOOK SKILL:
Book I
Claiming Your Presence on Facebook
Chapter 1: Understanding Facebook Pages and Personal Accounts
Chapter 2: Creating Your Business Page
Chapter 3: Administering Your Facebook Business Page
Chapter 4: Arranging What Your Visitors See
Chapter 5: Using Your Personal Profile to Support Your Business
In This Chapter✓ Familiarizing yourself with Facebook’s Page and account options✓ Addressing privacy concerns✓ Understanding why you need a personal Profile to have a business
Page on Facebook✓ Staying clear on when to use Facebook as your personal account or as
your Page✓ Taking the big view of how a Page works and where everything is
locatedFacebook offers many types of Pages to encourage community and net working. To create the biggest buzz around your product, service, or -
business, you need to be aware of Facebook’s Page and account options and
of the pros and cons of each. This chapter explains those options so that
you can decide which type of Page best fits your needs.
We cover personal Profiles, business Pages, Places Pages, group Pages,
Interest Pages (formerly known as Community Pages), and limited business accounts. Although each of these choices has merit, it’s usually best
to create a business Page for your product, service, or business (and we
explain why in this chapter).
If you already have a personal Profile on Facebook (now called a Timeline),
you know how easy it is to create an account. You may think it’s a snap
to set up your own business Page, too, and figure that you’ll just skip
this chapter. We have one word for you: Don’t! You need to know some
intricacies of the Profile/business Page that you might otherwise miss along
the way.
One of the most important things we discuss in this chapter is who can and
cannot create a certain kind of Page. We go into detail as we discuss each
type of Facebook Page, but the gist is this: You must be an authorized representative of an organization to create a business Page for it. If you aren’t theauthorized representative and want to create a space where fans of a certain
topic or figure can share their thoughts and opinions, Facebook suggestsPage on Facebook✓ Staying clear on when to use Facebook as your personal account or as
your Page✓ Taking the big view of how a Page works and where everything is
locatedFacebook offers many types of Pages to encourage community and net working. To create the biggest buzz around your product, service, or -
business, you need to be aware of Facebook’s Page and account options and
of the pros and cons of each. This chapter explains those options so that
you can decide which type of Page best fits your needs.
We cover personal Profiles, business Pages, Places Pages, group Pages,
Interest Pages (formerly known as Community Pages), and limited business accounts. Although each of these choices has merit, it’s usually best
to create a business Page for your product, service, or business (and we
explain why in this chapter).
If you already have a personal Profile on Facebook (now called a Timeline),
you know how easy it is to create an account. You may think it’s a snap
to set up your own business Page, too, and figure that you’ll just skip
this chapter. We have one word for you: Don’t! You need to know some
intricacies of the Profile/business Page that you might otherwise miss along
the way.
One of the most important things we discuss in this chapter is who can and
cannot create a certain kind of Page. We go into detail as we discuss each
type of Facebook Page, but the gist is this: You must be an authorized representative of an organization to create a business Page for it. If you aren’t theauthorized representative and want to create a space where fans of a certain
that you create a group Page for them. We discuss group Pages in this chapter, too.
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